Tanya Lee Perkins: The Strategy Behind Building Global Athletic Superstars
Published July 24, 2025
In this exclusive Irie Jam Radio interview, we sat down with Tanya Lee Perkins — seasoned Caribbean sports marketing executive, athlete agent, and founder of LEEP Marketing — to discuss how she is boldly reshaping the global narrative around Caribbean sports.
From her 14-year journey at SportsMax to managing rising stars like Jaydon Hibbert and her latest role as Ambassador to the Jamaica Football Federation, Tanya shares insider insights on:
✅ Elevating Caribbean athletes to international fame
✅ The business behind branding in sports
✅ Track, football, motorsport & athlete development
✅ The power of representation and community impact
✅ What’s next for the future of Caribbean sports
Don’t miss this powerful conversation about vision, advocacy, and redefining the game from the islands to the world!
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